How DealZap Works
Every deal on DealZap goes through five stages before it reaches a shopper or a creator's channel. This page explains each stage, the data it produces, and the trust signals it earns.
1. Ingestion
DealZap pulls product offers continuously from official affiliate networks: Cuelinks, Admitad, Flipkart Affiliate, vCommission, and Amazon Associates (paste-verbatim flow while approval is pending). Each offer is normalized into a single deal shape: title, brand, original price, discounted price, image, merchant URL, and an affiliate-tracked redirect URL.
The catalog data foundation (introduced 2026-04-26) extracts a canonical product key from each offer (Amazon ASIN > Flipkart product ID > merchant SKU > slug fallback) so the same product listed on multiple platforms maps to a single canonical record. This is what enables cross-merchant price comparison.
2. Scoring
Every deal is scored 0-100 by an AI model that weighs discount depth, price history, brand trust, category demand, rating count, and arithmetic sanity. A separate Deal Quality Agent returns a buy / caution / pass verdict.
Deals scoring below the configured floor (currently 70) are rejected from the pipeline entirely. Deals scoring 80+ are auto-approved. Read the full scoring methodology at /scoring-methodology.
3. Verification & Price History
Every approved deal gets re-verified on a freshness SLA (6h for Amazon & Flipkart, 12h for Myntra, 24h for long-tail platforms). If the URL goes dead or the price drifts materially, the deal is demoted to verification_failed (fresh failure) or stale (failure past SLA). Either state hides the deal from every public surface.
Each verification check creates an append-only price observation event. We never overwrite price history — every observation is preserved so we can answer questions like "what's the lowest price we've seen on this product in the last 30 days" with real evidence. Read more at /price-history-methodology.
4. Ranking — DealZap Choice
The top 5 approved deals are recomputed hourly into a "DealZap Choice" set. The composite score blends AI score (30%), review strength (25%), 7-day click demand (25%), 7-day conversion signal (15%), with a +15 boost when the price is the lowest we've observed in 90 days.
"DealZap Choice" is editorial — a tier above "Verified Good Buy". You'll see at most 5 of these on the site at any time.
5. Affiliate Commissions
Every deal click is tracked through a unique tracking code (durable, no 24h expiry). When the buyer completes a purchase on the merchant site, the affiliate network (Cuelinks, etc.) sends DealZap a real-time postback that records the commission. We split it with the deal creator according to their plan and pay out monthly.
Read the affiliate disclosure in the site footer. DealZap participates only in networks where we are formally approved.